A Case Study on Digital Marketing

Hemant, Jay Kumar, Lucky Bharia

Methodology, Traditional Marketing, Digital Marketing, Advantages of Digital Marketing to Consumers and Analysis

This paper offers views on some trends in marketing. The content is based on literature and on what is happening in the business world. The paper is based on secondary data. The various articles, researches, reports, magazines, various websites and the information on the internet have been studied. The consumer are looking and searching on internet to find the best deal from the sellers around the country as compared to the traditional methods. In this study, we acknowledged that businesses can really benefited from the Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, ecommerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through what’s app and Facebook and the increasing use of social media is creating new opportunities for the digital marketers to attract the customers through digital platforms. 

Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create the content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the businesses. Based on this study, it can further be  argued that knowing which social media sites a company’s target markets utilizes is another key  factor in guaranteeing that online marketing will be more successful in near future. The effectiveness of Internet marketing with respect to different business can be analyzed.