Criteria for The Management of Product Development in Small and Medium-Sized Clothing Enterprises

Yslene Rocha Kachba

The aim of this research was to identify and analyses the level of importance that is given to product development management criteria in small and medium-sized clothing enterprises, and in what order those criteria should be implemented by such companies. The methodology of this research was performed by means of identifying product development management criteria in relation to the clothing industry, which were located in the relevant literature, in multiple-case studies, and also recommended by specialists in the field. A multi-criteria analysis was performed of the ranking in which companies should implement these criteria. The criteria that received the highest overall classification and ranking relative to each other were recommended by specialists and they were the criteria of ‘integration’ and ‘value’ in the management of product development in small and medium-sized clothing businesses.