T R A C K       P A P E R
ISSN:2455-3956

World Journal of Research and Review

( A Unit of Nextgen Research Publication)

Effect of Information Technology on Fundraising for NPOs: A Case Study on Chinese Foundations
( Volume 5 Issue 4,October 2017 ) OPEN ACCESS
Author(s):

Zhiming Liu

Abstract:

Donations are a significant source of funding for nonprofit organizations (NPOs). Enhancing the organizational fundraising capacity is essential to organizational survival and development. This paper analyzed the effect of IT on the fundraising capacity of Chinese NPOs. An empirical analysis was conducted on 390 Chinese foundation organizations. Results show that the Internet has positive influence on the fundraising capacity of NPOs.
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