From The Traditional Radio to Podcast or To the À La Carte

Marta Ramona Novăceanu (Oprea)

à la carte radio, mobility, podcast, traditional radio.

The mass-media sector re-comprises every day  as a result of the constant and accelerated increase of new technologies. Among the new media, a spectacular evolution has been recorded lately by the podcast. The most recent research (Digital News Report, 2019), show that more and more audience leave the traditional radio in favour of new technologies, such as podcast, streaming or on-line radio, means that continue to make a revolution in the actual media environment. We could say that podcasting is a transition from the traditional radio to the customised radio, upon request (à la carte) and that this new media instrument varies from the programes produced ta home by podcasters that are not journalists to the specialised radio broadcast. We introduced this opposition between the two figures, the one of the expert and the one of the amateur, in order to see if the context of the multitude of podcasts that exist on the market, from the most professional to the ones created by amateurs, differences exist and of what nature these differences are. It is in fact, the purpose of this article, that shall focus on a comparative assessment between the podcast proposed by professionals and the one proposed by amateurs in Romania and France. Consequently, in this paper I intend to examine podcasting from a production perspective, focusing on the similarities and differences between radio and podcasting as a way of delivering audio content.

https://doi.org/10.31871/WJRR.11.1.8