Implication of Customers towards Life Insurance with Reference to Punjab

Dr. Rahul Hakhu

Life insurance services have its individual assessment in terms of understanding the customers for their reasons in investment into insurance plans. Indian economy is developing and having huge middle class societal status and salaried persons. A survey analysis has been undertaken for 100 customers of Punjab in India to understand their implication towards Life Insurance Sector of Punjab. The results highlight that affection of customers in investing in the Insurance is mainly due to its returns otherwise needs to save tax and importantly in terms of minimizing risk and uncertainties cover. After the survey it was found that still major portion of customers in Punjab go with Life Insurance of Corporation (LIC).